England’s Premier Squash League (PSL) is the world’s longest established and most successful national squash club competition and racket sport brand Karakal will be the new title sponsor.

“Karakal is delighted to partner with England Squash on this exciting initiative to further grow its exposure, influence and reach,” says Steve Gallienne, Global Sales and Marketing Manager at Karakal.

Industry members will remember him from his time as distributor of brands, including Karakal, for Dunslaz, Super-Sport and Brand ID. Karakal is now locally distributed by Justin Schunke, a former Brand ID agent, of Red Elephant Imports.

The title sponsorship follows the successful partnership between Karakal and England Squash on this year’s World Squash Day which resulted in more than 150 squash venues open their doors to nearly 5 000 people throughout England.

“Karakal’s support will allow us to invest in the promotion of the league and development of our englandsquash.tv steaming platform which will help raise the profile of the sport as well as showcase the finest players from around the world,” said Keir Worth, England Squash CEO.

“I have always enjoyed playing PSL, which has been a key part of my development by providing competitive opportunities against the world’s best players,” adds Tesni Evans, a two-time British National champion and Karakal sponsored player.