PUMA has introduced the Official 2019/2020 LaLiga Winter ball, the first after the brand signed a long term agreement to become the official sponsor of the Spanish football Pro league, LaLiga Santander. The ball will be used for all of the LaLiga Santander and LaLiga SmartBank professional matches.
“The 18-panel heat sealed structure creates a perfect sphere that guarantees better stability, a soft touch and reduced water absorption,” the brand says. “One of the new details is located in the 1mm Hi-Solid Dimple PU (San Fang) casing, which improves the aerodynamics and also provides high resistance to the graze and wear and tear, which creates better durability and high performance level.”
The design structure is similar to that of a golf ball to assure a straight path and better consistency in the shot. An additional POE foam layer improves rebound consistency.
The brand has also collaborated with PUMA ambassador Thierry Henry to reengineer its line of Future football boots. The Future Flash combines dynamic movement and flexible comfort and allows for excellent mobility, says the brand. It is aimed at the athletic forward who wants to move faster and adapt quickly to attack from new angles and break apart the competition.
Aimed at players like Antoine Griezmann, Luis Suárez, Marco Reus and Dzsenifer Marozsán (see at the top), the Future Flash adapts to the movement of the foot. The adaptable Netfit support in the fully knitted upper adds fit and stability. An enhanced GripControl Pro layer improves ball control in the key impact zones and conical and bladed studs are combined in the lightweight Rapidagility outsole, which aids traction in all conditions, supporting multi-directional movement.
PUMA recently introduced the new Italian Football Federation (FIGC) kit, which highlights the country’s influence on culture as well as soccer. The design takes influence from the Renaissance period and mixes in modern elements, suitable for a new decade. Aptly named the Renaissance kit, the white away kit (above) is also inspired by this art era with Renaissance patterns reimagined as modern geometric graphics.
“The design delivers a uniquely Italian look that fuses the country’s culture and style into the national team kit, readying FIGC for a new decade, new tournament and a new generation of players,” says PUMA.