Since the 1980s the U.S. Polo Assn. brand has risen in global reach and popularity, and today is a premier name in the fashion lifestyle industry. In fact, the U.S. Polo Assn. brand is sold in nearly 90% of the world’s countries, including in over 100 retail stores in South Africa.
It is the only sanctioned and official brand of the US Polo Association (USPA), the governing body of the sport, which uses funds derived from sales of U.S. Polo Assn. brand products to help fund a variety of worldwide efforts — ranging from global humanitarian aid, education, tournaments, sponsorships, clinics, intercollegiate/interscholastic play, Team USPA mentoring for children and young adults, equine welfare and player safety.
For example, here in Africa, U.S. Polo Assn. sponsors Sentabale, the charity founded in 2006 by Prince Harry, the Duke of Sussex, and Prince Seeiso of Lesotho, to raise money through charity tournaments in support of vulnerable children and young people affected by HIV and AIDS in Southern Africa.
In addition, U.S. Polo Assn. works closely with the Federation of International Polo (FIP) and was proud to sponsor the South Africa Team playing in the FIP World Polo Championship Zone E playoffs in Tehran as well as the FIP World Polo Championship held in Sydney, Australia. This brought well-deserved global attention and recognition to the South African team.
U.S. Polo Assn. also sponsored the Polo 150 where they celebrated the 150th anniversary of the modern game of polo and the formation of rules that evolved to form the game that is played today.
This sponsorship was particularly meaningful in that it supported a team from South Africa in conjunction with the charity Polo Africa.
The Polo Africa tour ran for two weeks in June, culminating in a game played at the Guards Polo Club in the UK on June 23, the finals day of the Royal Windsor Cup, which is traditionally attended by Her Majesty the Queen, as well as a large number of celebrities.
As the exclusive South African licensee of the U.S. Polo Assn. brand — which does so much for the USPA and South African communities — Stable Brands is proud to help advance these and other important causes, says Andrew Robinson, MD of the local distributor. “Further, we are honoured to help U.S. Polo Assn. maintain its earned spot among the global fashion and retail leaders of the world.”
Stable Brands is pleased to have re-launched the U.S. Polo Assn. brand here in South Africa, where it is commonly referred to as USPA, says Robinson. USPA is not only recognized for vibrant, stylish, athletic and comfortable clothing and accessories, but also for its world-famous double horsemen logo, which distinctively shows two horses and two players in action with mallets up. The brand is highly regarded for its top-quality products and a commitment to the utmost in customer satisfaction, says Robinson.
U.S. Polo Assn. apparel, the official brand of the United States Polo Association (the official governing board of the sport of polo in the United States since 1890), is available in over 180 Countries around the world.
Recently ranked the 4th largest sports licensor and 36th overall in License Global magazine’s 2019 list of Top 150 Global Licensors, U.S. Polo Assn. now takes its place alongside such iconic sports brands as Major League Baseball, National Football League and National Basketball Association.