As trade shows start to acknowledge that different companies have different needs they are responding. “Market requirements are changing, marketing targets are being redefined, digital presence and networking are constantly becoming more important – just a few examples of why businesses are finding all-in-one solutions increasingly difficult. Instead, there is now demand for individual, customized images and formats,” says Eurobike show organiser Messe Friedrichshafen.

Eurobike is now offering modular options to exhibitors. “So much is possible now at Eurobike – be it customized proposals for every market and competition situation, participation in specific events only, or a purely digital presence.”

They expect around 1 400 exhibitors at this year’s Eurobike cycling trade show that takes place 2-5 September in Friedrichshafen, Germany.