Skechers and The Goodyear Rubber & Tire Company have partnered to use the rubber technology in select Skechers’ styles across multiple of the brand’s footwear categories for men, women and kids. The outsoles offer increased grip on various surfaces, stability and durability for long-lasting wear.

The rubber contains a special polymer with a sustainable, bio-based oil made from soyabeans and that is also used in some of Goodyear’s top performing tires in the US and Canada.

Initially the partnership was only for footwear in the GOrun line, but it has now been extended to include walking. Certain of the athletic lifestyle, trail and work footwear for men and women, as well as kids’ shoes will also feature these outsoles by the end of the year.