A News Blog by SA Sports Trader

News about the Southern African sport, outdoor and lifestyle retail industries


Rocklands Communications

Rocklands Communications is the publisher of several business to business publications for the sport, outdoor and leisure industries:

  • SA Sports Trader
  • Retail Directory
  • Team Sport Directory
  • Business-to-business email newsletter

We can also design and publish custom items such as pamphlets and catalogues for your business. Please contact us to discuss your needs.

You can also contact us for detailed information about our readers and where they are based.

SA Sports Trader

Sports Trader is THE source of information about the South African sport, outdoor and lifestyle retail industries. The magazine is read by members of the industry because they want to know about the latest trends in the industry; what market leaders think; sport developments that influence retail sales; issues affecting the industry; new product launches; people moving or companies opening and closing … and anything else that could assist them with the profitable running of their stores or companies.

First published in 1978, it is currently the only Southern African business magazine for this niche market. For almost fourty years it has grown from strength to strength because it is trusted by all as the communication medium between sport, outdoor and lifestyle retailers and the manufacturers and importers that supply them.

It gives a voice to retailers and suppliers; it offers retailers across Southern Africa the means to stay in touch with what is happening in the industry; it assists suppliers with the launching of new products or brands; it is not afraid to tackle thorny issues; it helps the industry to stay in touch with who is doing what … and it’s a jolly good read.

The Sports Trader magazine is available in both print and electronic format, with the electronic available for download and online viewing. It is published four times per year.

Sports Trader Retail Directory and Buyers’ Guide

The Sports Trader Activewear, Sport and Outdoor Retail Directory is often described by retailers as “the Bible of the industry”; “indispensable”; “essential”… and other adjectives illustrating how this annual directory helps them with trading

Published since 1990, the directory has grown to include about 500 suppliers of 860 categories of sport, outdoor and leisure equipment, clothing and footwear to the Southern African retail trade.

The publication covers all product categories sold by retailers in the above industries.

It is available in print format and published annually, mailed with the Q4 issue of Sports Trader in November.

Team Sport Directory

Schools, sport and outdoor clubs, university hostels, development agencies … all have to source equipment in bulk and find the best service providers their budgets will allow. Therefore, they use the Sports Trader Team Sport Directory to find:

  • Suppliers of team wear to schools or clubs
  • Suppliers of balls and equipment to schools and clubs
  • Suppliers of bags, tracksuits and other team gear
  • Suppliers of grounds and courts equipment
  • Any other suppliers of goods and services used by sports teams – like travelling, photography, event signage, medals and trophies, etc.

This annual directory is printed and mailed to more than 11 000 schools, sports clubs, universities and government bodies that order their sports equipment and team wear in bulk.

Make sure they order from you by making use of the following options:

  • Advertise your products and services
  • Book an advertorial and explain why they should order balls, team wear, equipment etc. from you
  • Have your company’s contact details stand out by booking an enhanced listing
  • Draw attention to the brands you supply by booking a brand logo in the relevant product section

The Team Sport Directory is mailed in April.

B-2-B email newsletter

Our email newsletter serves as a communication tool to bring industry subscribers news on a regular basis. It covers news for the sport, outdoor and lifestyle industry to do with company changes, financials, trends in the market, new product launches, regulation changes that will affect the industries, etc.

It is emailed to subscribers on the first and third Thursday of the month.