A News Blog by SA Sports Trader

News about the Southern African sport, outdoor and lifestyle retail industries


We publish both print and digital publications. For a description of the different publications, please visit our About page.


Sports Trader, newsletters, and Retail Directory: subscription is free if your company is involved in retailing, manufacturing and/or distribution of products in the sport, outdoor, and/or athleisure trade in Southern Africa.

Team Sport Directory: free to people who are responsible for buying team sport kit and equipment for use by players, and for the upkeep of facilities and sports grounds.

How to subscribe

Sports Trader emag or newsletters: please visit the online subscription page on our website. You might be contacted afterwards to find out the type of business that you are involved with – this is for our internal use so that we correctly add your information to our database.

Retail Directory: please contact Carin Hardisty with the following information:

  • Publication(s) you wish to subscribe to
  • Your name and surname
  • Position at company
  • Company’s name
  • Telephone number
  • Postal address
  • A brief description of what your company does, for example “Sport retailer” or “Distributor of XX brand”.

You can also let us know via email if you want to receive the emag or newsletters. Please specify which newsletters you wish to receive: sport, outdoor, apparel and footwear, and/or one that contains all of the news that will appear in the other “specialist” newsletters.

Team Sport Directory: please contact Carin Hardisty with the following information:

  • Your name and surname
  • Sport(s) you buy for
  • Institution name
  • Type of institution (e.g. club, school, government buyer, etc.)
  • Telephone number
  • Postal address